Monday, January 23, 2017

Final

1. When you hear the word exercise what comes to mind? When most people hear that word they think about those fit people who are at the gym for hours at a time. Most of us don't have enough time to go to the gym everyday.  But daily exercise is so important for your health, it benefits your muscles, brain, heart, and lungs.
2. Romeo was a better husband for Juliet. The only reason Juliet would have married Paris was because of money and because her parents wanted her to. Romeo and Juliet actually had feelings for each other and those feelings weren't based on money, it was based on their love for each other. When Juliet died, Romeo loved her so much that he didn't want to even be alive without her. Paris was sad, but didn't go as far as Romeo with his mourning. If you want to find out more go to this link.

3. Narratives and memoirs are so important in writing. Narratives are used to tell a nonfiction story about the lives of others. Memoirs are when someone writes about their own life. Using these two types of writing you can learn so much from other people and their lives. These are my favorite types of writing because you can have a connection with other people and what they have been through and you can also learn from other people's mistakes and successes.

Monday, January 9, 2017

1.Frederick the Great changed the perceived value by taking the potato and making it a "royal vegetable". He planted a garden of potatoes and had the garden guarded by guards day and night. Because the potato garden was guarded people thought it was worth stealing. The potato became a new royal food that the people wanted to eat, not because it looked good, but because it was a "royal food". Ataturk used perceived value to deter women from wearing veils in Turkey. He did this by persuading them not to wear them.
2.Rory's idea about the train ride to France falls under perceived change because they didn't physically change the train ride. They instead kept the train ride just the way it was but paid supermodels to serve wine. This made people persuaded to ride the train and therefore were affected by perceived value.
3. Changing people's perspective is more is more effective than trying to change reality. When you try to persuade people or change the way they feel it affects them more, because it is more personal. When you change the product it does not mean that they will be affected by the product changing. It is important to try to change the way someone feels about something instead of trying to change reality. If you want to find out more about percieved value go to the link
https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man#t-563454


Tuesday, December 13, 2016

1. I feel like polls and surveys are sometimes reliable. I think that it all depends on who is taking the survey or the polls, because they could always change the survey or polls to agree with their beliefs. Overall I would want to know that the person who is asking people to take the surveys or polls. I also think that it is important to know what group of people the survey or polls are directed towards.
2. I think that the biggest struggle for me, was deciding on what hooks I wanted to do. I wasn't quite sure on the two hooks to decide when there are so many. I also had a hard time finding examples of the two hooks. I ended up picking the hooks celebrity appeal and Language. It is easier to find ads that have celebrities, but it was harder to find ads that have language that would attract all teens.
3.Image result for steph curry ads
This picture is using language and celebrity appeal. You can see that it is using celebrity appeal because Stephen Curry is in the ad. It is using inclusive language by saying "You are the sum of all your training." I believe it is using Brand value, because Stephen Curry is loyal to the brand Under Armour in the ad. He is also wearing all under armour and has an Under Armour basketball. This article might help you understand brand value more clearly
http://www.forbes.com/sites/steveolenski/2015/09/15/brand-value-what-it-means-finally-and-how-to-control-it/#1429fc041546

Monday, December 5, 2016

1. It is super important to support your argument with evidence. The evidence is what will help persuade a person to support your argument.  In my life when going to a friends house that my mom doesn't know, I have to show evidence that I will be safe with this person and she has nothing to worry about. Most of the time she meets the friend and makes sure to talk to the parents. The parents give her all of the information and times. This makes her persuaded to let me go with that friend, because she knows the details and the evidence.
2. Alternate claims are important, because they give an opposing statement. If there were no alternate claims there would be nothing to argue against. Alternate claims can be used to tell people that a product is better than another. Bounty the paper towel uses alternate claims to make Bounty sound like the best type of paper towel you can get. On this site you can find many alternate claims about Bounty
 http://www.cleanitsupply.com/blog/why-are-bounty-paper-towels-so-absorbant/
3. My audience for this paper is my peers, because I  am writing about what type of ads appeal to teens the most and all of my peers are teens. But my audience is also my teacher, because she is the one who will grade my paper. I am trying to prove that Imagery and Celebrity appeal are the most appealing types of ads. While writing my paper I will try to make my argument good enough to persuade my teacher and my peers to agree with me on the two types of ads that are most appealing, Imagery and Celebrity appeal.

Monday, November 28, 2016

1. The ad is using Badge value. I know that the advertisement is badge value, because it says that the Yacht is a Luxury item. A luxury item is an item that portrays extravagant living. A Yacht would make a person see themselves as higher up by owning one, because they would then have a luxury item and not many people have a Yacht. In my life I don't know anyone who has a Yacht.
2. I think that Unique claims stand out to me, as a consumer I want to see a product that is better than another one or has something more for me. One example is Claritin, it is non drowsy and other some other allergy medicines are not non drowsy. I always want the product that will fully benefit me and not give me negative effects. The link will give you more information about Unique claims and how advertisers work http://home.olemiss.edu/~egjbp/comp/ad-claims.html
3. I think that advertising companies choose to use messaging value instead of branding value, because not everyone likes the same brand. They send a message to the socially conscious people, because those are the kinds of people that will buy their product. If they used branding value they would only be directing the ad to get the people who already like their product to buy more. But by using messaging value they are able to get more people to consume their product.

Monday, October 24, 2016

1. Romeo and Juliet have a romantic love. In the article it says that, "It’s no wonder, then, that some of the most well-known and powerful tales involve love, most notably romantic love. Romeo and Juliet, by William Shakespeare, is one of those stories." "In the article it also says In this famous tale, Romeo is portrayed as impetuous and fickle in his attentions, while Juliet is not. Though she didn’t wish ill on her lover, the authenticity of her love was limited by her inexperience, young age, vulnerability, and inclination to focus on her physical attraction with Romeo." Because Juliet was so physically drawn to Romeo and his way of being romantic this story is full of romantic love.
2. True love is the best kind of love. The article states On the flip side, "companionate love is slow and steady. Friends and family tend to concern themselves with what’s best for each other, rather than turning a narrow focus on the pleasure of their company. This is true love." In my life I have many friends and family who show me true love everyday. They always put my needs in front of their needs, I believe this is true love.
3. In the article it says "In the play, Juliet is very young, and it is likely that this first meeting with Romeo is also her first brush with romance." Because juliet is so young, she was not very responsible with her emotions. Romeo however is more responsible with his emotions, he is more mature you could say. In the article it also says, "Being a teen, Juliet inevitably falls prey to her raging emotions and hormones." This states that she did not have control of her feelings. So overall Romeo was more mature and emotionally stable. If you want to find out more about Romeo and Juliet's emotional state go to this site http://www.2knowmyself.com/Why_Romeo_was_psychologically_unstable

Monday, October 17, 2016

1. Romeo and Juliet can be looked at from a political perspective. Romeo constantly disobeyed the orders of his prince and therefor he was breaking the laws. In the story of Romeo and Juliet they also have to choose weather to listen to their feelings, their family, their faith, or to the prince. Their families had conflicts that lead to Juliet's cousin's death.
2. Romeo and Juliet plays out to be a tragedy. They got married to soon, so their families had conflict and feud. They found that their families would never allow them to be together. They thought it would be better to die than to go without seeing each other. So Juliet took her own life knowing that they would not be able to be together. When Romeo found out about her death he had taken his own life. The story sadly ended up to be a tragedy, because they loved each other so dearly they were willing to take their own lives.
3. Going to the theater in Shakespeare's time is not the same as going to theater today. In the video it says that the theaters where Shakespeare's company performed in large theaters with thatched roofs. The roofs sometimes got lit on fire, because of the cannons used during the play.Most of the time people would go to the theater to party, it wasn't really to watch the play. When I go to the movie theater I don't typically see a roof lit on fire and cannons being fired. Everyone is usually quiet and wanting to watch the movie or the play. This site has more examples as to why the Shakespeare theaters are different from today's theaters. http://www.enotes.com/homework-help/theatres-shakespeare-time-modern-time-348456